CKDHC CI

Symbol Mark

CKDHC’s symbol mark, which shows CKD’s belief and image, is the center of all communications for both internal and external purposes.
The symbol mark shape represents the future and the world. The bell inside of the circle represents CKD’s character. CKD’s slogan, “Better Life Through Better Medicine”, is also written around the circle. This corporate symbol fosters camaraderie. As the symbol is one of the most important external visual communication factor, the symbol needs to be used exactly as shown in the grid below to maintain consistency in CKD’s brand and to enhance trust in our consumers.

Basic Symbol Mark

Basic Symbol Mark

GRID SYSTEM

GRID SYSTEM

Minimum Symbol Size

Minimum Symbol Size

Logo Type

Along with the symbol mark, CKDHC’s logo is an important visual communication factor.
CKDHC’s logo has both the Korean and English version, and the logo needs to be used exactly as shown below in order to maintain consistency in CKDHC’s brand and to enhance trust in our consumers.

Logo (Korean)

Logo (Korean)

Logo (English)

Logo (English)

Corporate Signature

Corporate signature is the result of a systematic and logical combination of CKD’s basic symbol mark and CKDHC’s logo.
This serves as the official mark, and it is the most direct way to show the corporate image.

Signature Combination (Horizontal)

Signature Combination (Vertical)

Signature Combination

Signature Combination (Korean and English)

Signature Combination (Korean and English)

Corporate Signature Combination / Application

Corporate Signature Combination Corporate Signature Application
  • CKD BLUE
    PANTONE 287 C
    CMYK : C100 M68 Y0 K12
    RGB : R0 G74 B152
  • GOLD
    PANTONE 872 C
    CMYK : C20 M30 Y70 K15
    RGB : R192 G163 B83
  • SILVER
    PANTONE 877 C
    CMYK : C0 M0 Y0 K40
    RGB : R181 G181 B182
  • BLACK
    PANTONE BLACK CVC
    CMYK : C0 M0 Y0 K100
    RGB : R35 G24 B21

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